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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. How often must you review and assess a client's taxonomy for maintenance?

A) Quarterly
B) Daily
C) Weekly
D) Yearly

2. Your client created a campaign but it is not listed as Active. What are two problems? (Choose two.)

A) The campaign did not have a set end date.
B) The campaign priority was not set.
C) The IDs Delivered section was not configured.
D) The campaign did not have labels associated with it.
E) The campaign status was set to Idle.

3. Identify three environments where you can successfully execute ID swaps from. (Choose three.)

A) Hybrid apps using a web view
B) Desktop and mobile web sites
C) Native apps using BlueKai SDKs without web view
D) OTT box without web view
E) Native apps using BlueKai SDKs using web view

4. Your client wants to be able to identify raw data based on the items clients are interested in. What advice should you give them to assist in defining their taxonomy structure?

A) Classify user actions based on products and offerings.
B) Classify user actions based on broad categories.
C) Classify user actions based on popularity of products.
D) Classify user actions based on the customer lifecycle.

5. Which two are primary use cases for tagging media creatives? (Choose two.)

A) Frequency capping
B) Prospecting
C) Site Side Optimization
D) Media validation

Solutions: