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Adobe Marketo Engage Architect Master Sample Questions:

1. The team that handles the CRM pipeline of MQLs from Demo Requests reports a sudden drop in new leads in their queue. The issue is found to be caused by many new Person records in Marketo Engage that are not being tagged with Source. However, no other information has been found. These records might have a different Source.
Which steps should an Adobe Marketo Architect take to find the core issues?

A) Audit CRM integration settings to ensure accurate person source tagging
B) Create a Performance report to capture all numbers over time
Cross reference with Program Analyzer using the Program view
Channel Filter to see which programs are likely causing issues
C) Test all individual ways Person records can be created through social Test CRM and web to see if there are issues Check Admin trail for poor list imports to see who could be importing poor data
D) Check Activity Logs of affected records
Ask/find a small sample of affected records for reference
Build Smart Lists based off findings to see if findings cover all affected Person records

2. Which of the following is most critical to prioritize during a system audit?

A) Renaming program folders
B) Removing inactive campaigns
C) Updating campaign templates
D) Fixing data governance issues

3. What is the primary purpose of a lifecycle model in Marketo?

A) To automate email campaigns
B) To manage lead progression through predefined stages
C) To enhance deliverability of marketing emails
D) To create customer satisfaction surveys

4. A business has a Marketo Engage database size of 1,000,000 person records and finds that 10% of the database has potential duplicate records based on email addresses. The consultant wants to understand how the duplicate records are being created.
Which fields should the consultant first review to understand the problem?

A) Registration Source Type and Registration Source Info
B) Person Source and Inferred Source Type
C) Original Source Type and Original Source Info
D) Original Referrer and Original Search Phrase

5. A client needs a lifecycle model to manage leads from multiple regions with distinct sales processes.
What would be the best approach?

A) Automate lead scoring for all regions in a single model
B) Use static lists to manage leads regionally
C) Build separate lifecycle models for each region
D) Create a global lifecycle model with region-specific transitions

Solutions: