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IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:

1. An existing IBM Midmarket customer wants to create reports consisting of existing data along with supporting text that adds context to the data. What capability would help them?

A) IBM Cognos Express
B) IBM Cognos Disclosure Management Express
C) IBM Cognos Controller Express
D) IBM SPSS Modeler Premium

2. Which is the most important question to focus on to address customer need?

A) Are they satisfied with their current Business Intelligence solution?
B) Are they looking for a Business Analytics product?
C) Are they using a data warehouse?
D) Are they having specific business pains?

3. An existing IBM Midmarket customer has multiple subsidiaries and wants to create a single financial statement. Which IBM product would you recommend?

A) IBM Cognos Express
B) IBM Cognos Disclosure Management Express
C) IBM Cognos Controller Express
D) IBM SPSS Statistics

4. What is the software growth opportunity in the Business Analytics Midmarket?

A) The Midmarket is growing faster than the overall Business Analytics software market
B) The Midmarket is growing slower than the overall Business Analytics software market
C) The Midmarket is growing on par with the overall Business Analytics software market
D) The Midmarket has not grown year over year

5. What are the 3 (three) key messages for the overall Business Analytics Midmarket value proposition?

A) Simple, Complete. Affordable
B) Breadth, Depth, Easy to buy
C) Easy to use. Simple to install. Priced right
D) Easy, Complete. Priced right

Solutions: