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IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:

1. What is the purpose of the Active Reports feature of IBM Cognos BI?

A) To provide interactive reports that users can work with while offline.
B) To allow users to collaborate by sharing annotations within reports.
C) To increase report flexibility by integrating enhanced search capabilities.
D) To intelligently tailor reports based on user behavior.

2. A prospect in HR is interested in the reporting capabilities of IBM Cognos BI, but in the past they have had trouble getting IT to pay attention to their needs.
What is the best way for the sales representative to respond to this concern?

A) Cognos allows organizations to select the appropriate roles that match their user behaviors.
B) Cognos solutions are designed with the business user in mind, freeing up IT resources and promoting self-service.
C) Cognos was designed to take information from multiple applications and pull it together into a
single platform.
D) The Cognos Workforce Performance solution is tailored to the specific needs of HR, without requiring IT to create these reports.

3. An existing Cognos BI customer has applications that depend on a previous version of Cognos (Series 7). They wish to migrate to IBM Cognos BI.
Which product most resembles their previous version and is likely to provide them with the easiest migration?

A) PowerPlay
B) TM1
C) Business Insight Classic Mode
D) Controller

4. An organization is interested in developing their business intelligence strategies, but they are concerned that their managers are not computer-savvy enough to really take advantage.
What is the best way for the sales representative to respond?

A) Cognos solutions are designed with the business user in mind, freeing up IT resources and promoting self service.
B) Cognos allows organizations to select the appropriate roles that match their user behaviors.
C) Cognos was designed to take information from multiple applications and pull it together into a single platform.
D) The Cognos Workforce Performance solution is tailored to the specific needs of HR, without requiring IT to create these reports.

5. Which statement should a sales representative listen for when positioning IBM Cognos BI to an executive in sales or marketing?

A) It is difficult to see into the overall performance of the supply chain.
B) New BI solutions are difficult to integrate with existing systems.
C) We do not have the relevant data to make decisions on recruitment.
D) We are forced to be reactive, not proactive, to critical business situations.

Solutions: