Topics of Salesforce Marketing cloud email specialist Exam
Aspirants must know the exam topics before they start of preparation. Because it will really help them to prepare for below concepts Marketing cloud email specialist exam dumps will include following topics :
1. Email Marketing Best Practices (15%)
- Given a customer scenario, demonstrate appropriate and effective subscriber acquisition methodologies.
- Given a customer scenario, differentiate elements of an email that can impact message deliverability.
- Given a customer scenario, apply best practices of communicating with a population.
- Given a customer scenario, evaluate the elements and techniques of email marketing to design an effective email campaign.
- Given a customer scenario, recognize situations where legal compliance may be an issue during an email campaign.
2. Email Message Design (13%)
- Given a customer scenario, recommend email design best practices to implement.
- Given the desired output requirements, recommend strategies to A/B test email elements.
- Given an email message design, determine the correct use of Approvals.
- Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send.
- Given the desired output functionality, recommend methods for creating responsive emails.
3. Content Creation and Delivery (18%)
- Given a scenario, create and customize an email message to meet a customer's need.
- Given a scenario, know how to manage content needed to deploy a customer's email campaign.
- Given a scenario, send and deploy an email campaign to meet the customer requirement.
- Describe various send capabilities in the Email application.
4. Marketing Automation (19%)
- Given a scenario to manage customer data, configure the appropriate marketing automation tools.
- Given a customer scenario, recommend the appropriate marketing automation solution.
5. Subscriber and Data Management (28%)
- Given the desired output requirements, set up Subscriber Lists and Data Extensions in the Marketing Cloud.
- Given a customer scenario, recommend the marketing unsubscribe subscription management solution that meets the requirement based on customer frequency, permission, and preferences.
- Given a customer's business requirements, determine how to import data into Marketing Cloud as per best practices.
- Given a customer's business requirements, configure segmentation tools to accurately model subscribers and data.
6. Tracking and Reporting (7%)
- Given a need to run reports, configure and run Marketing Cloud ad hoc and automated reports.
- Given an email campaign, describe the steps involved to analyze the performance results.
- Given a customer scenario, explain the different metrics available for email campaigns and what each one means.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-email---MC-202
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How to Prepare For Salesforce Marketing cloud email specialist Exam
Preparation Guide for Salesforce Marketing cloud email specialist Exam
Introduction
This certification focuses on applying knowledge skills and experience using Marketing Cloud for message design, subscriber and data management, inbox delivery, and external integrations. Salesforce-Marketing cloud email specialist recognizes your ability to effectively implement email marketing best practices, message design, subscriber and data management, inbox delivery, email automation, and tracking and reporting metrics within the Marketing Cloud Email application.
In this guide, we will cover the Marketing cloud email specialist Exam topics, Salesforce Marketing cloud email specialist Certified professional salary and all aspects of the Salesforce Marketing cloud email specialist Certification.
How to book the Marketing-Cloud-Email-Specialist Exam
These are following steps for registering the Marketing-Cloud-Email-Specialist Exam. Step 1: Visit to Webassessor Exam Registration Step 2: Signup/Login to Webassessor Step 3: Select the onsite proctored or online proctored delivery method of Certification Exam Step 4: Select Date, time and confirm with a payment method
Salesforce Marketing-Cloud-Email-Specialist日本語 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Email Marketing Best Practices | 10% | - Demonstrate appropriate and effective subscriber acquisition and retention methodologies - Evaluate elements and techniques of email marketing to design effective emails and email programs - Differentiate elements of an email that can impact message deliverability |
| Content Creation and Delivery | 24% | - Create and customize an email message to meet customers' needs - Organize and manage email campaign content - Configure send settings to meet the customer requirements - Recommend Marketing Cloud tools to use when preparing an email for send |
| Insights and Analytics | 14% | - Evaluate email campaign performance and data - Understand tracking and reporting metrics (e.g., Open Rate, Click-to-Open Rate, Bounces) |
| Subscriber and Data Management | 26% | - Manage subscriber data (Lists vs Data Extensions) - Configure Contact Builder and Audience Builder - Understand concepts of subscribers, profile center, and subscription centers |
| Marketing Automation | 26% | - Build the appropriate Journey Builder solution - Recommend the appropriate marketing automation solution - Build the appropriate Automation Studio solution |
