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GCCC Strategic Communication Management Professional Sample Questions:

1. A competitor's communication manager complains that a company's blog posts include numerous instances of spun content. In reviewing the blog posts with the editorial team, it is clear that about a third of the content in several posts is copied from other sources. Which of the following is the correct assessment of the situation?

A) Spun content is not a form of plagiarism because this falls under the "fair use" rules.
B) Spun content is a form of plagiarism.
C) Spun content is not a form of plagiarism because it is not referred to in the IABC Code of Ethics.
D) Since the spun content does not exceed 50% of the total content, this is not plagiarism.

2. The IABC Code of Ethics serves as a guide to making consistent, responsible, ethical, and:

A) accurate graphics in all our communications.
B) procedural instructions in all our communications.
C) legal choices in all our communications.
D) strategic content in all our communications.

3. Which action is MOST important in a leader's role for effective communication with employees?

A) Ensure all communication flows through the executive leadership.
B) Provide organization information that is approved by executive leaders.
C) Make information available so employees have the essential information to do their jobs effectively.
D) Provide information and feedback on individual performance only during formal reviews.

4. A chief executive officer (CEO) has suggested implementing a corporate social network that has been customized for secure internal corporate use. The CEO feels this could be a popular alternative channel to email and will help to improve employee engagement as well as collaboration and communication within the workforce. The CEO asks the communication manager to pilot the tool for six months before making a recommendation on its wide-scale adoption. Which factors are the BEST indicators of the success of the pilot?

A) Frequency of use and quality and volume of content shared between participants
B) The number of comments, videos, and photos posted
C) Number of departments represented and cost per active participant
D) Overall cost of the tool and participant feedback on its functionality

5. You are the brand manager of a deodorant and you are working with your advertising agency on your media scheduling plan. The strategy that you choose for your product's media scheduling is:

A) Pulsing
B) Flighting
C) Randomization
D) Continuity

Solutions: