GCCC Strategic Communication Management Professional - SCMP

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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. Which of the following competencies should a communication professional, engaged in strategic communication management, develop FIRST to ensure they add value to an organization?

A) Leadership development
B) Strategic advisory skills
C) Change communication
D) Business and financial acumen

2. A chief executive officer (CEO) has suggested implementing a corporate social network that has been customized for secure internal corporate use. The CEO feels this could be a popular alternative channel to email and will help to improve employee engagement as well as collaboration and communication within the workforce. The CEO asks the communication manager to pilot the tool for six months before making a recommendation on its wide-scale adoption. Which factors are the BEST indicators of the success of the pilot?

A) Frequency of use and quality and volume of content shared between participants
B) The number of comments, videos, and photos posted
C) Number of departments represented and cost per active participant
D) Overall cost of the tool and participant feedback on its functionality

3. When developing a strategic communication plan to present to the chief executive officer, which of the following are the four MOST essential elements of an effective plan?

A) A calendar with deadlines, an individual or group responsible for major tasks, priority events, and an individual who will monitor the plan
B) A sample of the creative approach ("look and feel"), list of tactics, list of individuals or groups responsible for every task, and a detailed budget
C) Problem statement, chart of roles and responsibilities, list of tactics, and samples of previous plans
D) Links to corporate goals and objectives, measurable communication objectives, detailed budget, and evaluation methodology

4. (Your organization has experienced a minor operational failure that affected a small number of customers.
Senior leadership believes the issue is unlikely to attract media attention and asks whether it can be handled quietly without public acknowledgment. What is the most ethical communication advice?)

A) Advise transparent communication to affected stakeholders, proportionate to the issue
B) Recommend disclosure only if customers or media raise concerns
C) Follow leadership's direction since the issue is minor and unlikely to escalate
D) Delay any communication until legal counsel confirms there is no obligation to disclose

5. A company's communication director was interviewed by a reporter about the company's new service line. In the article, the communication director was quoted as projecting a 33% growth in revenue, rather than the correct projection of 13%. The communication director is sure they said "13%" to the reporter during the interview, but it was conducted over the phone and nothing was recorded or communicated in writing. The company's chief executive officer is concerned about stakeholders' perceptions and expectations. Which of the following is a step that the communication director would take?

A) There is nothing that can be done; the article has already been published.
B) The reporter made an error, so the director should demand a correction be published.
C) Contact the reporter with the correct information and request a correction be published, if possible.
D) Contact the company's stakeholders and promise them that you are making the newspaper publish a correction.

Solutions: