Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional - AP-214

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Salesforce AP-214 Exam Syllabus Topics:

Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

1. What two Journey types enable an administrator to efficiently create and track opens and clicks?

A) Language Send
B) Country Send
C) Single Send
D) Region Send
E) Transactional Send

2. What is the primary function of Einstein Copy Insights?

A) Recommend best copy for web content for blogs, articles, etc.
B) Analyze the subject lines to uncover insights and optimize email engagement
C) Drive higher Mobile App engagement through optimized Push message copy
D) Give insight on Email message copy to understand which text is resonating with Contacts

3. Where can users set fatigue rules to limit the subscriber from receiving the same asset a predetermined amount of times?

A) Einstein Content Selection
B) Einstein Copy Insights
C) Einstein Engagement Frequency
D) Einstein Scoring

4. What does Priority in an in App message determine?

A) Which message shows first in the lock-screen or notification tray, when the user receives multiple push notifications to their device
B) If the priority is set to 1, then the user's device will vibrate to let them know
C) Where on the screen (top, middle, bottom) the in-app message should appear
D) Which message shows first when the user opens the app, when multiple-inapp messages are present on the user's device

5. What are three differences between the new MC Transactional Messaging API and previous MC triggered message API versions?

A) Transactional messaging limits the number of API calls a minute.
B) Messages are sent as quickly as possible. For email, there is no more low, medium, or high priority.
C) The software can track each message utilizing the Event Notification service.
D) API runs on an updated messaging platform which improves scale and send speed
E) MC Transactional Messaging requires the selection of prioritization - low, medium or high priority.

Solutions: