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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
1. Your client, Alpha Corp, needs 500 categories created for their global website. These categories will be used by marketers and analysts to address audiences, design data campaigns, and manage allocation of advertising resources. They need the ability to delete the categories at a future date, but do not need to frequently update or re-order the options.
What should you do to accommodate your customer's needs?
A) Self-classification
B) Corporate classification
C) Managed classification
D) Self-service OnRamp
2. Which of the following is a reason to review and update a taxonomy?
A) Taxonomy permissioning has been activated.
B) It has been a month since the last audit was conducted.
C) There are too many categories in the taxonomy and it is hard to find the right data.
D) The Category Value Assessment has been requested and addressed.
3. When working with a customer on their data scoping project, which three are high-impact topics to discuss?
(Choose three.)
A) Offline file structure and content
B) Granularity of taxonomy categories
C) Total volume of categories that they anticipate in their taxonomy
D) Exact number of users that will be classified into each category
4. To support your client with taxonomy management, you suggest that they define owners and a regular schedule for key taxonomy maintenance.
Which four options must they define? (Choose four.)
A) Update Frequency
B) Strategy
C) Use of Categories
D) Classification Rules
E) Benefit
F) Current State
5. What is the CPS pricing model?
A) This model allows clients to purchase data on a cost per 1,000 impressions basis.
B) This model allows clients to purchase data each time the campaign wins a unique customer attribute.
C) This model allows clients to purchase data on a cost per category agreement.
D) This model allows clients to purchase data according to the specific terms in their contract for acquiring third-party data from a particular App Partner.
E) This model allows clients to purchase data based on the overall win rate of the campaign.
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: A | Question # 3 Answer: B,C,D | Question # 4 Answer: A,B,E,F | Question # 5 Answer: A |


