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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. While configuring the import of a PET table, you need to match new records to existing records for the data merge.
Which two profile fields are options to configure the import to match existing records? (Choose two.)

A) ADDRESS_
B) EMAIL_ADDRESS_
C) CUSTOMER_ID_
D) PET_ID_

2. How should you set up files that list all the daily Opt-In and Opt-Out events collected by Responsys?

A) Create a SQL view that retrieves the Opt value column. Using Oracle Database Developer, connect to your Responsys database andpull the view data.
B) An Event Data Feed export can be created to run on a daily basis with Opt-In and Opt-Out event types selected.
C) In Program, you can use the SetData element to set this value to a supplemental table created to collect this information. The supplemental table can then be exported on a daily basis.
D) An export of the profile list can be done ona daily basis. From this file, the Opt-In and Opt-Out can be extracted using a tool such as Excel.

3. Your profile list is named CONTACTS. Your supplemental table is ORDERS with a Data Extraction Key of CUSTOMER_ID_ and a Primary Key of ORDER_ID, with TOTAL_ORDER_DOLLARS as a column. You design acampaign to display the ORDER_ID and TOTAL_ORDER_DOLLARS with a default value of 0 (zero) from the ORDERS table for each recipient in the target audience from your CONTACTS list.
What happens if there are multiple matches (more than one ORDER_ID) for a CUSTOMER_ID?

A) Because multiple matches with a record in the CONTACTS list exist in the ORDERS supplemental table, no matching values will be pulled at all, and the default value of 0 (zero) will be used for every email generated.
B) When multiple matches with a record in the CONTACTS list exist in the ORDERS supplemental table, the first found match will be used in the campaign.
C) The campaign launch will error out when Responsys detects multiple matches with the CONTACI'S list from the ORDERS table.
D) During the campaign worklist build, Responsys will pause and ask you to select the correct record to use for the campaign personalization.

4. For the email campaign you are designing in EMD, the first line of the HTML creative must include thefirst name of the subscriber. The first name attribute is FNAME and is located in the profile list that is called CONTACTS.
Which option displays the correct RPL syntax?

A) #FNAME. CONTACTS
B) FNAME ($CONTACTS)
C) $ {CONTACTS.FNAME}
D) $CONTACTS.FNAME

5. A published campaign has an issue that has halted campaign launches. Because of this issue, email notifications were sent to all the key stake holders regarding the failures. You have beencontacted to figure out exactly what the issue is, report the issue and if possible fix it.
How should you locate the campaign that is facing this issue?

A) Use the Campaign Debuggertool.
B) Use the Manage Campaign screen.
C) Use the Campaign Search feature.
D) Look in each folder until you find the campaign.

Solutions: