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Oracle 1Z0-1032-21 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Programs and Multi-Channel Campaigns | - Timers, performance switches, multi-channel orchestration - Program Designer and logic |
| Topic 2: Responsys Data Model | - Profile lists and supplemental tables - Data structures and key fields |
| Topic 3: Reporting | - Insight reports - Live and distributable reporting URLs |
| Topic 4: Integration and Interact Connect | - API and event integrations - Connect jobs and XML/CSV imports |
| Topic 5: Initial Configuration and Deliverability | - Account setup and IP warm-up - Deliverability best practices |
| Topic 6: Account Administration | - Account management tasks - User roles and security settings |
| Topic 7: Campaigns and Forms | - Link tracking and conversion tracking - Email/SMS campaign configuration |
| Topic 8: Creating and Managing Content | - Content Library and document management - RPL personalization language basics |
Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:
You have a requirement to create a program that allows for the same RIID_ to have multiple enactments in it, each with a unique enactment value.
What should you use to accomplish this?
- A. Custom Event
- B. EntryTracking Variable
- C. This is not possible, because only one RIID_ can be in a program at a time.
- D. Custom SQL Variable
- E. This is not possible, because RIID_ is the only variable that can be used as an identifier for a program.
Correct Answer: B 🗳️
You were in the middle of implementing a new campaign when you were pulled out of it to handle another priority. You now have time to return to configuring the campaignrequirements, but are not sure what requirements you completed and what still need to be addressed.
What steps should you take to understanding the remaining issues that require further configuration in Responsys?
- A. Navigate to the Workbook and click the EMD button.
- B. Navigate to the Version Test screen and click the Workbook button.
- C. Navigate to the Workbook and click the Validate button.
- D. Navigate to the Workbook and click the Version Test button.
Correct Answer: D 🗳️
Your client's email analyst advises you that recent reports show an increased soft-bounce rate of 6% for emails launched in the last 30 days. The analyst is worried about being flagged as having a bad reputation by some ISPs and wants you to suppress sending to soft-bounced addresses for the next 30 days.
Which option should you use to handle the soft-bounce problem?
- A. Take the latest CED report to locate all soft-bouncedaddresses. Run a Connect job to change the DELIVERABILITY_STATUS_ field to U for those addresses so that messages will no longer be sent to that email address.
- B. Manually change the DEVERABILITY_STATUS_ field to Undeliverable for any email that soft bounces.
- C. When defining audiences for the next month, add criteria in Filter Designer to suppress all email addresses that have soft bounced in the last 30 days.
- D. Create a filter of all soft-bounced addresses for the last three email launches, save it as aPET, and use that as a suppression table for all email campaigns for the month.
Correct Answer: C 🗳️
Your profile list is named CONTACTS. Your supplemental table is ORDERS with a Data Extraction Key of CUSTOMER_ID_ and a Primary Key of ORDER_ID, with TOTAL_ORDER_DOLLARS as a column. You design acampaign to display the ORDER_ID and TOTAL_ORDER_DOLLARS with a default value of 0 (zero) from the ORDERS table for each recipient in the target audience from your CONTACTS list.
What happens if there are multiple matches (more than one ORDER_ID) for a CUSTOMER_ID?
- A. Because multiple matches with a record in the CONTACTS list exist in the ORDERS supplemental table, no matching values will be pulled at all, and the default value of 0 (zero) will be used for every email generated.
- B. When multiple matches with a record in the CONTACTS list exist in the ORDERS supplemental table, the first found match will be used in the campaign.
- C. The campaign launch will error out when Responsys detects multiple matches with the CONTACI'S list from the ORDERS table.
- D. During the campaign worklist build, Responsys will pause and ask you to select the correct record to use for the campaign personalization.
Correct Answer: A 🗳️
A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriberreceives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?
- A. The purchase transaction is attributed to the first campaign that the recipient opened and clicked.
- B. The purchase transaction is attributed to both email campaigns.
- C. The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.
- D. Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.
Correct Answer: C 🗳️
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