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Adobe Journey Optimizer Business Practitioner Professional Sample Questions:

1. A technical marketer is explaining the offer selection process to a new team member. They describe how the system narrows down offers for a given profile.
When a profile is evaluated against a decision, what is the correct sequence of steps the Offer Decisioning engine performs?
1. The engine determines which offers the profile is eligible for based on each offer's rules.
2. The engine applies frequency capping and other constraints.
3. The engine selects the best offer(s) from the eligible pool based on ranking criteria.
4. The engine filters the offers based on the placements requested.

A) 4, 1, 2, 3
B) 1, 3, 2, 4
C) 1, 4, 3, 2
D) 4, 1, 3, 2

2. A marketing automation specialist must urgently stop a live journey due to a critical error reported in its content.
What happens to the profiles that are currently paused inside a 'Wait' activity within that journey at the moment it is stopped?

A) They are allowed to complete the 'Wait' activity and then proceed to the next step.
B) They remain in the 'Wait' activity indefinitely.
C) They are immediately moved to the 'End' of the journey.
D) They are permanently stopped at their current position and will not proceed further.

3. A lead email developer is tasked with creating a reusable, centrally-managed header component. This header needs to be used across dozens of email templates to ensure brand consistency and reduce future development time. The header contains the company logo, navigation links, and some personalization logic.
What is the most efficient way to build and manage this reusable component?

A) Create the header as a Fragment.
B) Create the header in one email, then copy and paste the HTML into each new email.
C) Take a screenshot of the header and insert it as an image.
D) Save the header as a Content Template.

4. A content strategist is creating a standardized email header for a new series of marketing campaigns. This header includes the company logo, a dynamic personalized greeting, and navigation links.
To ensure all teams can easily use this header with absolute consistency in future campaigns, how should they create and deploy it?

A) Create the header as a Content Fragment to be referenced in different emails or templates.
B) Save the header in an external file and require all users to manually copy and paste the code.
C) Save a complete email containing the header as a Content Template.
D) Rebuild the header from scratch in the email designer for each marketing campaign.

5. A CRM manager wants to trigger a welcome journey the moment a customer's status is upgraded to "Loyalty Member" in their system. This status update populates a "New Loyalty Members" streaming segment in Adobe Experience Platform.
Which activity should be used to start this journey in real-time?

A) A 'Read Audience' activity
B) An 'Event' activity
C) An 'Audience Qualification' activity
D) A 'Condition' activity

Solutions: