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Adobe Journey Optimizer Business Practitioner Professional Sample Questions:

1. A lead email developer is tasked with creating a reusable, centrally-managed header component. This header needs to be used across dozens of email templates to ensure brand consistency and reduce future development time. The header contains the company logo, navigation links, and some personalization logic.
What is the most efficient way to build and manage this reusable component?

A) Create the header as a Fragment.
B) Create the header in one email, then copy and paste the HTML into each new email.
C) Take a screenshot of the header and insert it as an image.
D) Save the header as a Content Template.

2. A marketing specialist is using the integrated Adobe Experience Manager Assets Essentials to manage marketing images. They notice that the brand logo image used in yesterday's email appears to have been changed unexpectedly today. They need to restore the version that was used yesterday.
What action should they take within the Assets Essentials interface to resolve this?

A) Clear the browser cache, as it is likely a local display issue.
B) Find the image URL in the email editor and manually change it.
C) Find the logo asset in Assets Essentials, access its "Versions" history, and promote yesterday's version to become the "Latest Version".
D) Re-upload the correct logo image and overwrite the existing file.

3. A marketing team is running a content experiment on an email's subject line to see which version drives more opens. They configure two treatments (A and B) and a holdout group. After the campaign runs, they review the results.
The report shows:
- Treatment A: 22% Open Rate, 95% Confidence
- Treatment B: 25% Open Rate, 98% Confidence
- Holdout: 15% Open Rate
How should the business practitioner interpret these results?

A) Treatment B is the winner because it has the highest open rate and a confidence level above 95%.
B) The experiment is invalid because the holdout group's open rate is too low.
C) Neither treatment is a clear winner, and the test should be run again.
D) Treatment A should be chosen because its confidence level is exactly 95%.

4. A conversion optimization specialist wants to run a test on a Campaign's hero image. The goal is to test three new images (Treatment A, B, and C) against the original version to see which one generates the most clicks. A small portion of the audience should be reserved as a baseline.
What is the correct way to configure this content experiment?

A) Three treatments (A, B, C) and a hold-out group, with the audience split between all four.
B) One experiment for A vs. the original, and a second experiment for B vs.
C) Three treatments (A, B, C) with the audience split evenly between them.
D) Two treatments (A, B) and a control group, which will automatically receive a third version.

5. A business practitioner is reviewing a profile in the Adobe Experience Platform interface. They need to see which audiences the profile is currently a member of.
Which tab within the profile view should they select to find this information?

A) Identity Map
B) Audiences
C) Events
D) Attributes

Solutions: