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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension.
What should a marketer do to ensure the Email Address field values are unique?

A) Use Email Address as Subscriber Key.
B) Mark the field as the Primary Key.
C) Select 'Deduplicate by Email' checkbox.

2. Northern trail Outfitters is hiring a third-party vendor to host a web page tied to a promotional sweepstake.
The marketing manager would like an email sent from journey as soon as the subscriber submits the form.
What should be used to enter this subscriber into a journey?

A) API Event Entry Source
B) CloudPages Entry Source
C) Contact Event Entry Source

3. Northern Trail Outfitters (NTO) is using Datorama Reports for Marketing Cloud to report on email and journey performance.
Which preconfigured dashboard should NTO review to get an idea of which journeys are performing the best?

A) Email and Journey Overview Dashboard
B) JourneyPerformance by Email Dashboard
C) Email Performance Dashboard

4. A marketing manager notices emails clustered with images that are inconsistent with branding guidelines.
Which step should they take to restrict the types of content within the content slot?

A) Under user permissions, select limited template access.
B) Configure restrictions within a Content Area for approval block types
C) Configure Content Blocks to only be usable within approved templates.

5. A marketer needs to send emails to the creative team for proofing as part of an email campaign.
Which feature should help achieve this as an automatic flow?

A) Approval Workflow
B) Subscriber Preview
C) Content Builder Approvals

Solutions: