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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Leading up to various holidays seasons, Northern Trail Outfitters (NTO) plans to included special events and content in its emails. This content will change throughout the year.
What should NTO use to ensure the most up-to-date content is included in each email?

A) Dynamic Content Block
B) Einstein Content Selection
C) Reference Content Block

2. Northern Trail Outfitters sends out 50, 000 emails on a Friday. On Monday morning, the marketing team has to go through out-of-office messages and unsubscribe messages to find customer responses to the email.
Which feature should help the team?

A) Reply Mail Management
B) Parameter Management
C) Publication Lists

3. Northern Trail Outfitters uses an automation to process and report sales agents'weekly data extensions. All sales agents' data is needed for the automation's created report to be correct. Some agents have not been creating their data extensions in time.
Which step prevents the automation from completing the automation instance and delivering an inaccurate report?

A) Data Extract Activity
B) Verification Activity
C) Wait Activity

4. Leadership at Northern Trail Outfitters wants to see a dashboard showing the success rate of customers that have been through a Welcome Series Journey in the last 7 days.
Where should they find this dashboard?

A) Datorama Reports - Journey Performance
B) Journey Builder - JourneyHistory
C) Reports - Journey Engagement

5. A marketer for Northern Trail Outfitters needs to automatically refresh a filtered data extensionprior to sending a daily email.
What would a marketer do to automatically refresh a filtered data extension on a scheduled basis?

A) Configure the Send Activity to automate the refresh.
B) Activate Journey Builder to refresh the data extension.
C) Use a Filter Activity in Automation Studio.

Solutions: