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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. All of the following mobile markup languages are supported by Google except for which one?

A) SyncML (Open Mobile Alliance)
B) Xhtml (WAP 2.0)
C) Chtml (imode, etc)
D) Wml (WAP 1.x)

2. Henry has been running Google AdWords for the past six months. He has a good clickthrough rate, but he feels that his sales aren't in proportion to the clickthrough rate he's receiving. Henry wants to optimize his site, but he wants to identify where he's losing visitors on the way to conversion. Which Google Analytics report could Henry run, to help identify this trend and show optimization opportunities?

A) Funnel visualization report
B) Top landing pages report
C) Site overlay report
D) Top exit pages report

3. Martha has created two ads through Google AdWords. Both ads show that they are eligible, but one ad has the message 'Bid is below the first page bid estimate' and a value for the bid. Which one of the following is an improvement Martha should try, to optimize her ads?

A) Change her ad to an image ad
B) Increase the ad's cost per impression bid
C) Increase the ad's cost per click bid
D) Change the destination URL of her ad

4. Which of the following is a tool for targeting ads to specific groups of customers visiting certain sites in the Google Display Network?

A) Google trends
B) Position preference
C) Ad scheduling
D) Demographic bidding

5. Jerry has downloaded and installed the Google AdWords editor. He manages many ads for his company, but the web address for his company is changing. He needs a way to quickly and accurately edit the destination URL for his company's Google AdWords ads, without having to edit them each, individually. What's the best way for Jerry to edit the entire destination domain for his company?

A) Jerry can do this through Google AdWords editor and the Campaign Manager.
B) Jerry can do this through the Google AdWords editor, with the Advanced Editing Tools and the Advanced URL Changes option
C) Because Google needs to approve destination URL changes, Jerry will have to use the online Google AdWords editor, and wait for Google's approval.
D) Jerry can do this through the Google AdWords editor through Campaign Manager;by choosing all campaigns and then editing the domain URL for all campaigns.

Solutions: