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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Fred is a consultant for several clients for their Google AdWords online campaigns. One of the
client's accounts is using the Manager Defined Spend. What will happen if Fred moves the account from his MCC to a new MCC that doesn't have access to the Manager Defined Order?

A) The client's ads will stop serving within 30 minutes
B) The client won't have access to the account.
C) Fred will receive an access denied message because he's not broken the link between the Manager Defined Spend and the Manager Defined Order.
D) Fred won't have access to the account.

2. Which of the following applications allows you to download and edit campaigns offline?

A) AdWords Editor
B) Keyword Tool
C) Google Analytics
D) Keyword Tool Supercharger

3. You are a Google AdWords professional explaining how your client should create a budget for their Google AdWords campaign. The client is confused how Google AdWords determines the lowest possible value for the highest position of the ad. You explain that Google AdWords uses a combination of the Quality Score and the CPC bid. The customer still isn't satisfied and wants a more in-depth explanation. Which of the following is the best description how Google AdWords determines ad ranks in search pages?

A) Google AdWords considers whoever bids the highest for a keyword and then that person moves to the top of the order.
B) Google AdWords will divide the Ad Rank of the average bid of all ads competing you're your keywords by your Quality Score, then round off to the nearest cent.
C) Google AdWords will divide the Ad Rank of the ad showing beneath you by your Quality Score, then round off to the nearest cent.
D) Google AdWords will divide the Ad Rank of the ad showing above you by your Quality Score, then round off to the nearest cent.

4. Which of the following terms refers to the amount of time it takes for a user to view the landing page after clicking an ad?

A) Quality score
B) ROI
C) Load time
D) Click-through rate

5. Which of the following allows you to prevent an ad from appearing in relation to certain phrases, or exact matches?

A) Broad match
B) Embedded match
C) Negative match
D) Exact match

Solutions: