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Google Display Exam Practice Test Sample Questions:

1. Amy is managing a Google AdWords campaign for her business. After three months of using
Google AdWords Amy decides that she needs to improve her campaign by optimizing her ad. If Amy's immediate goal to increase her clickthrough rate which one of the following optimization strategies is most appropriate?

A) Amy should attract more clicks by refining her ads, and eliminate extra impressions by using negative keywords.
B) Amy should focus on her Website. Her landing page and entire Website is must be set up to let users find the specific thing being promoted in her ad.
C) Amy should add relevant keywords and site placements to her ad groups while making ad text more compelling.
D) Amy should increase her advertising budget.

2. Thomas is working with Anne to customize their Google AdWords ad. Anne wants to make certain that her ads rotate rather than show the same ads over and over. How can Anne ensure that her ads will rotate when they're displayed?

A) Anne should choose the Rotate option in the Advance settings section of her campaign's Settings tab.
B) Anne should choose the Swivel option in the Advance settings section of her campaign's Settings tab.
C) Anne should choose the Optimize option in the Advance settings section of her campaign's Settings tab.
D) Anne should choose the Optimize option in the Serving settings section of her campaign's Settings tab.

3. Examine the image below:
Four areas of the image have been highlighted for your reference. In the image, what highlighted area is represented by the color green?

A) In stream video
B) Banner ad
C) Image ad
D) In video overlay

4. Which one of the following statements best describes the relationship between the quality score and the cost-per-click of an ad in Google AdWords?

A) The higher a keyword's Quality Score, the lower the price you pay for each.
B) The higher a keyword's Quality Score, the higher the price you pay for each click and the higher the ranking of your ad over your competition.
C) The higher a keyword's Quality Score, the higher the price you pay for each click and the better its ad position.
D) The higher a keyword's Quality Score, the lower the price you pay for each click and the better its ad position.

5. If you are planning a reservation for the YouTube masthead, you'll need to create media that fits the space for the full-width of the YouTube homepage. What size should your media be for the full-width masthead?

A) 900x300 pixels
B) 800x200 pixels
C) 750x125 pixels
D) 960x250 pixels

Solutions: