Salesforce Essentials for Marketing Cloud Email Marketers - EEB-101

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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. A marketer typically sends to a filtered data extension that contains their primary audience. They need to target only a portion of this population for an upcoming send.
What should they do to further segment their audience?

A) Copy the data filter and build a new data extension with additional filter criteria.
B) Copy the filtered data extension and add additional filter criteria.
C) Use the Split option to temporarily add additional filter criteria.

2. Northern trail Outfitters recently purchased stock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult.
Which solution should make locating appropriate images easier?

A) Import a metadata tag index for the stock art so the images are searchable
B) Configure Eastern Content Tagging to automatically tag stock art.
C) Select categories and content type from the import dropdown when importing images.

3. A marketing specialist at Northern Trail Outfitters wants to automate sending the weekly newsletter to subscribers. The audience is located in one data extension, but they also want to send to a partner seed list.
Which tool method should the specialist use?

A) User Initiated Send
B) Multi-Step Journey
C) Automation Studio Email Activity

4. Northern Trail Outfitters uses an automation to process and report sales agents' weekly data extensions. All sales agents' data is needed for the automation's created report to be correct. Some agents have not been creating their data extensions in time.
Which step prevents the automation from completing the automation instance and delivering an inaccurate report?

A) Data Extract Activity
B) Verification Activity
C) Wait Activity

5. Northern Trail Outfitters (NTO) flags test emails by adding a Testing And Content Observations (TACO) prefix to its test send subject lines. NTO wants to ensure no production emails are sent with the TACO prefix.

A) In Send Management, add the word TACO to the Auto-Suppression Rules.
B) In the Subject/Preheader Validation section of Email Studio, add the word TACO.
C) In Send Classifications, delete TACO from the available classification options.

Solutions: