Salesforce Certified Marketing Cloud Engagement Consultant - MCE-Con-201

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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. A customer wants to create a loyalty program by identifying all subscribers who clicked on a link within any email sent within the last six months. What should be recommended?

A) Create and execute a Data Filter on the _Click data view
B) Create and execute a Tracking Extract
C) Create and execute a SQL Query against the _Click data view
D) Create and execute a Subscriber Engagement report

2. An organization wants to delete customer information after account closure while preserving aggregated campaign reporting for executive dashboards. Which strategy best supports both objectives?

A) Disable tracking before deleting contacts.
B) Apply contact deletion policies while keeping non-identifiable reporting data.
C) Retain every customer record permanently.
D) Remove reporting extracts.

3. After implementing Marketing Cloud Connect, the customer notices tracking details from Email Studio initiated sends are not being sent back to Sales Cloud. Which configuration in Marketing Cloud should the customer verify?

A) Required profile attributes are properly mapped.
B) Report is saved in Standard Salesforce folder.
C) Sendable Data Extension is saved in the Salesforce Data Extension folder.
D) Email Address column is included in the report used for sending.

4. Northern Trail Outfitters (NTO) wants to send an email to all Contacts who have signed up for its newsletter, but have not joined its loyalty program. NTO has created a report in Sales Cloud which it will select using a Send Flow in Content Builder. Which field name should be included in the report in addition to email address?

A) Individual ID
B) Contact ID
C) CampaignMember ID
D) External ID

5. Northern Trail Outfitters is sending to an audience of over one million subscribers. They will use
10 different personalized fields in the email which reside in multiple data extensions. The goal is a timely email send from start to finish as it contains a limited quantity, first come-first served, special offer. How should they accomplish this task?

A) Enable Send Throttling on high to ensure the speed is increased to process the email as fast as possible.
B) Use the Lookup AMPscript function in the email to pull the fields from the data extensions for each subscriber.
C) Create and populate profile attributes for each of the 10 data extension fields and schedule a send with high priority.
D) Create and send to a sendable data extension containing those needed fields using a query activity.

Solutions: